From brief to built.

Whether you're building something new or finding a fresh way to tell an existing story, let's create work that connects with people and makes an impact.

Social Media / Email Campaigns
Paid and organic Social Media Posts, Carousels, Emails, Landing pAGES

Skin Suite Campaign – Paid Social Media
Skin Suite Campaign – Paid Social Media
Skin Suite Campaign – Paid Social Media
Gentle Pro Series – Paid Social Media
Gentle Pro Series – Paid Social Media
Gentle Pro Series – Paid Social Media
Gentle Pro Series – Paid Social Media
Gentle Pro Series – Paid Social Media
Gentle Pro Series – Paid Social Media
Webinar – Goals to Growth
Ace Symposium Variation
Ace Symposium Variation
Webinar : AI Code
Matrix Safe Switch Campaign
Matrix Safe Switch Campaign
Matrix Safe Switch Campaign
Matrix Safe Switch Campaign
PicoWay Every Shade Campaign
PicoWay Every Shade Campaign
PicoWay Treat Lightly Campaign
Candela Merz Service Agreement
Webinar- Chaos to Consistency
GentleMax ebook Promotion
Webinar- AI Hacks
Candela Vbeam Pro Upgrade Promotion
Candela Vbeam Pro Upgrade Promotion
Matrix Paid Social Promotion
Matrix Paid Social Promotion
Matrix Paid Social Promotion
Matrix Paid Social Promotion
Glace Social Carousel
GentleMax Pro Carousel
GentleMax Pro Carousel
PicoWay Age Gracefully Campaign
PicoWay Age Gracefully Campaign
PicoWay Age Gracefully Campaign
PicoWay Age Gracefully Campaign

Branding
Logos, Collateral, Event Themes, Guidelines and Guidance, Company brands / Refresh, Product Launches

Candela Branding – Van Wrap, emails, HCP brochures, Patient collateral
Candela Booth – IMCAS
Cynosure branding – HCP Brochures
Cynosure branding – campaign branding.
Cynosure branding – booth design
Ace Symposium logo branding
Candela CIE – logo concepts
BllueFly Security Systems logo concepts
Cynosure Product logo branding
Cynosure 25th Anniversary logo branding
Artesyn Porduct logo branding
Flowers by Rachel logo branding
Smith & Nephew Corporate brochure concept
Smith & Nephew HD campaign branding
MonaLisa Touch Campaign Branding - patient collateral
MonaLisa Touch campaign branding - HCP slide deck, bannerstand
MonaLisa Touch Campaign Branding - HCP brochures
Mercury Systems Branding - SOW's
Candela Visiting Experts branding
Mercury Systems branding – Advertisement series
Mercury Systems branding – Corporate brochure and collateral

Advertising, Email, Web, Mailers and promotional items.
concept, Design, execution

Collection of medical and laser treatment HCP and patient advertising and collateral featuring advanced aesthetic laser technology, patient treatment, and promotional messaging for achieving beauty and skin goals.
Collage of web pages for Candela Medical, a medical aesthetic company, showing products, services, and a woman with blonde hair smiling outdoors.
Four promotional email campaign layouts for Candela's Gentle Pro series medical devices, featuring images of the devices, text about their features, and call-to-action buttons.
Collage of website page designs for Cynosure, featuring medical and aesthetic treatments, products, and patient information, with images of women and medical devices.
Promotional email designs for a masters of aesthetics course on body contouring, featuring speakers and topics, with images of three professionals, and before-and-after photos of skin treatments.
Collection of medical device product advertisements for Smith + Nephew, including a zebra, a person in a suit, a person in yellow boots, and various medical devices and implants.
Smith & Nephew's ArthroGUIDE hip access products featuring images of surgical instruments, including hip guide system with descriptions of features such as connector, slotted cannula, rounded ends, and compact design, with a green and white color sch
Collection of medical product advertisements designed for Smith + Nephew, including syringes, medical devices, and surgical tools, with text about orthopedic and joint surgery innovations.

Photoshoots | Videoshoots
concept, management, budgeting, coordination, directing, Retouching

MonaLisa Touch branding photography of a woman with blonde hair smiling and resting her head on the shoulder of a man wearing glasses and a white shirt. They are in a bright room with white walls and medical or office equipment in the background.
MonaLisa Touch branding photography of a woman with blonde hair smiling and gesturing with her hands in a modern kitchen with stainless steel appliances and large windows.
MonaLisa Touch branding photography of a woman with blonde hair smiling, sitting on a white chair in a modern kitchen near large glass doors.
MonaLisa Touch branding photography of a woman with blonde hair sitting at a wooden table, looking at the camera and smiling in a bright room with large windows.
MonaLisa Touch branding photography of a real patient woman with blonde hair wearing a white button-up shirt and blue jeans, standing indoors against a grey textured background.
MonaLisa Touch branding photography of a happy man and woman lying on a bed in a bright, modern bedroom, with the woman smiling and the man looking relaxed.
Cynosure brand photography of a woman standing on one leg with her other leg bent, wearing a black sports bra and shorts, against a dark gradient background.
Cynosure brand photography of a woman with long, flowing brown hair, wearing a white top, sitting with her knees drawn up to her chest, against a dark gradient background.
Cynosure brand photography of a woman with long dark hair standing with arms crossed in front of her chest, wearing black underwear against a dark gradient background.
Cynosure brand photography of a woman with brown hair poses with her arms crossed, wearing a black bra, against a dark gradient background.
Cynosure brand photography of a woman with brown hair, wearing a white off-shoulder top, smiling gently and posing next to a white brick wall in a bright room.
Cynosure brand photography of a woman in white tank top lying on a bed, smiling and playing with her knee.
Cynosure brand photography of a woman with straight dark hair smiles softly in a bright room, wearing a white sleeveless top.
Cynosure brand photography of a woman lying on a bed with white linens in a bright room, resting her head on her hand, smiling gently at the camera.
Cynosure brand photography of a woman with long dark hair and glasses leaning against a white wall, looking at the camera with a slight smile.
Cynosure brand photography of a woman with dark hair wearing a white knit sweater with red and black accents, smiling and looking to her left, against a pastel-colored sky background.

Video
Concept, design, product launches, teaser videos, Reels, editing, motion effects, production

I have also worked with several, professional video professionals to achieve more complicated, high-end product, 3D method of action and lifestyle videos.

Event Design
Theme Development, Signage, Decor, Social Promotions, Video, Sales Meetings, Collateral

Opening video to the Americas Regional Meeting. Theme concept, design and video production by Chris Mckean.

Candela brand Launch Teaser Video 2019

Promotional video made for PicoWay, picosecond laser (2021). Audience is primarily for physicians interested in expanding their practice. Developed using Final Cut Pro X, several pieces of stock footage, music and a few existing videos from the client.

Opening video developed for the Americas Regional Meeting at Candela. Done very quickly using AI tools for reasearching history and script developing. Theme idea, design and animations all done by Chris Mckean

Concept, design and video production by Chris Mckean.

The Candela IMCAS (EU) Booth had 2 floor to ceiling side walls and a column that utilized an LED screen for their show at IMCAS France. I was tasked to create an experiential booth which required to develop some new content for showcasing their latest product lines; Glace, Matrix and Vbeam Pro. The booth was not very large and they were performing treatments within. Each section represented different lacations and developed using one video to keep the walls in synch. The concerns I had were to not make it overly stimulating and bright as many people would be in the booth but this would also grab attention from afar.

More video work including Social media Reels, can be found on my Youtube page

More Video Samples
Conference room stage with large screen displaying 'Welcome' and 'Candela Academy' logo, purple lighting, podium at front, chairs along the side, and decorative ceiling lighting.
A man in a black suit giving a presentation on a stage at a conference, with a large screen displaying a bar graph about the medical aesthetics market forecast to 2028. Several seated panelists are visible at a long white table with water bottles in
Multiple identification badges with names and logos of Academy, laid out on a wooden table.
A panel of six people sitting at a long table on a stage during a conference or panel discussion at the Candela Academy event in Istanbul, Turkey, 2024. The background features a large purple and pink digital display and the Candela Academy logo.
A man in a light blue suit and glasses standing on a stage holding a microphone, with a large screen behind him displaying pink and purple graphics. The stage has a white podium with 'CANDELA Academy' written on it and the background features text re
A conference room filled with people seated at tables, facing a stage with a large screen displaying 'Welcome' and 'Candela Academy.' The room has purple lighting, and several smaller screens hang from the ceiling.
A man in a suit giving a presentation on stage at a conference, with a large screen displaying a slide about pico second laser technology and a photo of the presenter. Audience members are seated in front of him, some taking photos.
Several conference badges with lanyards laid out on a brown table, with laptops and papers in the background.
Booth display for Candela at a trade show. It features medical or aesthetic devices, a seating area with clear chairs and a small table, promotional posters with smiling women, and digital screens displaying the brand and tagline 'Science. Results. T
Trade show booth with banners displaying the Candela logo and health-related graphics, including a dental chair and medical devices, with people walking around and viewing the exhibits.
People at a trade show or exhibition, gathered around medical or technological equipment, with a large sign behind them displaying the text 'trusted choice for 800+ university hospitals.'
Exhibition booth celebrating 50+ years of Candela's leadership in medical aesthetics, with a large white wall displaying the numbers 50+ and 300+ in purple text, a black pedestal with a floral arrangement, a medical device on a white stand, and a pot
Trade show booth for Cynosure with promotional posters of a woman, a treatment table, and various displays. Two men are looking at their phones nearby. The booth features product branding and an orange counter.
Large advertisement featuring a woman in a black sports bra and shorts with her arms raised, promoting health and beauty. Additional signage includes welcoming text for a booth.
Trade show booth for SculpSure, a non-invasive body contouring laser treatment, with banners, displays, and vendors.
A group of people at a trade show booth for SculpSure, a hyperthermal laser treatment for non-invasive body contouring, with a large screen, informational posters, and a table with magazines, brochures, and a flower arrangement.
Interior view of a convention center with escalators, signage for ASLMS 2026, and banners for events. The floor is carpeted in beige, and there are a few chairs with black seats and silver frames. Large sky windows let in natural light.

Big ideas, real impact.

Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

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